Today there is lot of dissonance happening in terms of what the consumer actually wants and what is being offered, especially in the case of SMEs. Is it the marketer who is suffering from marketing myopia due to lack of improper MR?Or is he trusting his intution baselessly? The question is open and unanswered. So such an attempt to bridge the gap between the market and businesses is a warranted and amazing initiative.
So, what do you trust as a marketer? Insights or Instincts?
There is no substitute for good old 'instinct' and 'gut feel'. Overcooking and over analysis kills great ideas. Go with your heart. B'coz research can only tell you 'what is'. It cannot tell you 'what can be'. And 'Reasons lead to conclusions' 'Emotions lead to action'
ReplyDeleteWell accepted Sir..Just another perspective..
ReplyDeleteIn today's cut throat markets, where as u say we have transformed from a brahminical to a kshatriyan culture as a marketeer. Where everything is goal/target driven, qualitative aspects are also being quantitatively measured, is'nt being a "heart" person may lead to irrational and hasty decisions, which can threaten a marketer's survival in the fierce markets they operate in.
Rohit Bengani